Pharma-Periscope

Pharma-Periscope is a MarTech project, monitoring and analytical platform, which aims to increase the effectiveness of HCP promotion of RX and OTC drugs by giving companies clear vision of competitive landscape and competitive strategies

The project answers the cornerstone question:

What exactly are competitors doing in the digital channel?

Mikhail Ivanchenko

CEO, Co-founder

18 years' experience in digital marketing: managing partner at M.I.R.C. think tank; Head of Multichannel Communications at Pfizer; Head of Strategy at Actis Wunderman (WPP); Head of Digital at PRT (Edelman). MS in Marketing, Lancaster University Management School (UK)

The product

Periscope.Report: Printable quarterly reports

Qualitative and quantitative HCP promotion analytics of a category and market leaders. Key players strategy review. Best practice analysis. Available for Cardiology, Neurology, Oncology and Endocrinology (more therapeutic areas are planned to be launched in the near future).

Periscope.Pulse: Online interactive dashboards

Real-time promotion monitoring, full access to the BD (5,5K+ unique promotional materials), dashboards that allows to analyse data from various dimensions, custom ATС classes for for accurate market monitoring. Available for Cardiology, Neurology, Oncology and Endocrinology (more therapeutic areas are planned to be launched in the near future).

Our clients

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